You should do the same thing with your product launch! Step #2 – Prelaunch Content Release #1 I applied the same strategy to every marketing channel I had available to me, including all social networks, emailing people I know and on the blog.ĭrip feeding out that teasing content as you approach your launch will get people excited for what is about to come. Nothing too fancy but enough to start drumming up interest. The way I did that was by teasing people with behind the scenes tidbits of information and photos much like popular TV shows do when they are about to launch a new season. The other purpose of the pre-pre launch is to build excitement and buzz for your upcoming product.

It allows me to see where I might have holes in my teaching or how I can really knock peoples socks off with the product.Īs you can see, each of those answers serve to help me to plan the rest of my launch and fine tune my product.īut it didn’t stop there, on the next page of the survey I implemented the secret sauce that Jeff Walker teaches to collect testimonials to use during the launch. The second question is purely to help me deliver the best final product possible. Here are some of the answers that I received. The first question is used to create a list of reasons people would not buy the product so I can tackle those issues head on later on in the product launch. If I could go the extra mile & include something you haven’t seen before – what would it be?.What is your single most important question about private blog networks?.That then took people to a survey which continued to build excitement but also asked 2 very important questions. Take note of how it is written and structured to gently introduce the product and start to build excitement. Using Jeff Walkers Shot Across the Bow technique, I sent out the email below. That might sound difficult to do, but trust me – it is as simple as sending an email and scheduling some social media updates. To identify any objections to your product (reasons people won’t buy).

The pre-pre launch is the most important part of the entire product launch but is often overlooked entirely. Until you understand each stage, my product launch checklist won’t make any sense at all. I am going to explain each of the stages along with real examples from my own 6 figure product launch to give you a better picture of how it all fits together. Pre-Pre Launch (this is the secret sauce everyone misses) The 7 Stages Of A 6 Figure Product Launchīefore I give you a copy of my product launch checklist, it is important that you understand all 7 stages of a successful product launch-ġ.

Download a copy of my personal product launch checklist.

The strategy that delivered $56,369 of sales on the last day.

How to get people excited about your product.

The 7 stages of a 6 figure product launch.

21 day product launch jeff walker